Why Use Call Tracking?

Call tracking has become quite an attractive piece of software that more businesses, from small companies to large corporations, are using it in their day to day activities. This technology is not only used for tracking calls but it also streamlines marketing response reporting, return on investment (ROI), closing ratios, it is used for sales and customer service training, it records conversations for quality control, and tracks multiple campaigns. The great thing this is that this technology is not expensive compared to the amount of information and tracking of stats call tracking gives. This is definitely not something you can get from a regular phone company and if it is possible to get this information from them then it is definitely not streamlined. You'll probably have to call and wait in a long hold queue just to get sent a long list of call logs that you have to manually sort out. What a waste of time!

A few examples of who uses call tracking are call centers, marketers managing multiple campaigns, and even small local shops. It's not hard to see why so many types of businesses use a tracking system. It doesn't take a computer savvy individual to learn the functions of call tracking and yet it still makes them seem like marketing gurus .It's like having a marketing team with available answers a few clicks away. Any company taking their business serious should consider the potential of call tracking. Not to mention you can log into your tracking account from your computer or mobile device, which makes having control while on the go easy.

Call tracking boasts many features that will help any size business. One feature a tracking system utilizes that will help anyone's business is real-time reports. It allows you to see what campaigns are doing well, which do poorly, and where you can best concentrate your marketing dollars. Most call tracking platforms have graphing abilities to visually show how your money is being spent. If you decide to add another tracking number, you can simply log on to your account and add an extra line, usually without having to talk to any customer support or sale representative, and within seconds you have another line available. If you need to go back to a previous phone conversation, depending on the platforms terms, you can go back by date, length, or campaign name and download a copy of that conversation. This is great for quality control or sales training purposes. It's such a useful tool, for many reasons. I believe once you get into a good call tracking system, you won't do business with out it.

In closing, using a great call tracking system will give you the information you need without all the hassles of the phone company or tabulations.

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